Privacy Policy
Last updated: 27 Jan 2025
1. Introduction
This Privacy Notice explains how Blend Finances, a trading name of Moneylogyc Limited, protects and uses your personal information. It covers information you provide, what we learn during your interactions with us, data from third parties, and your marketing
preferences. It also outlines your rights and how the law impacts you
We are committed to:
Keeping your data safe and secure.
Allowing you to manage your marketing preferences.
Blend Finances (“we”, “us”, “our”) takes data protection seriously. This Privacy Policy outlines how we collect, process, store, and disclose personal data as a data controller. It applies to data relating to our staff, applicants, customers, suppliers, partners, business
contacts, and website visitors.
By using our services, you grant us a royalty-free, transferable, sub-licensable license to use your personal data as described in this Privacy Policy. For any comments or concerns, please contact us at contact@blendfinances.com.
This policy complies with Regulation (EU) 2016/679 (GDPR) and the UK GDPR, detailing our role as a data controller regarding the protection and processing of personal data.
2. Who We Are
Our site address is www.blendfinances.com
Our company is Blend Finances, trading name of Moneylogyc Limited, registered in England with registration number 14134520 and registered address at 7 Bell yard London WC2A 2JR We are registered with the Information Commissioner’s Office ref (ICO): ZB336736
3. What information we collect
We collect and process the following data about you:
– Identity Data: Name, username, or similar identifier.
– Contact Data: Email address, postal address, and telephone numbers.
– Financial and Business Data: Business information, bank statements, financial preferences, filed accounts, VAT returns, bank account information, and personal financial data for sole traders.
– Transaction Data: Payment details and records of products/services purchased.
– Profile Data: Interests, preferences, feedback, and survey responses.
– Usage Data: Information about your interaction with our website and services.
– Marketing and Communication Data: Your preferences for receiving marketing from us and third parties.
To keep your personal information updated, please notify us of any changes at contact@blendfinances.com.
We also collect aggregated data, which is statistical or demographic information that does not reveal your identity. We do not collect Special Categories of Personal Data about you, such as race, health, or political beliefs.
According to GDPR and UK GDPR, we ensure your personal data is processed lawfully and transparently. We will process your data only if:
1. You consent to the processing of your personal data for specific purpose.
2. It’s necessary for a contract you’re part of.
3. It’s required to comply with a legal obligation.
4. It’s needed to protect vital interests.
5. It’s essential for public interest tasks.
6. It serves our legitimate interests or third parties.
We collect data through direct interactions, third parties, or publicly available sources, including financial providers, analytics providers, and public registries in the EU.
Direct Interactions: When you make enquiries, purchase our products or services, create an account on our website, request marketing communications, participate in promotions or surveys, provide feedback, or contact us.
Third Parties and Public Sources: This includes existing or prospective finance providers, analytics providers (e.g., Google), advertising networks, search information providers, and publicly available sources such as Companies House and the Electoral Register within the
EU.
4. Cookies
Blend Finances uses cookies to enhance your experience and differentiate you from other users. Cookies are small text files placed on your device to track website usage, log specific actions (e.g., viewing messages), keep you logged in, and display relevant content or
advertisements. Certain cookies are essential to ensure full website functionality.
5. How we use what we collect
We use information about you to:
– Assist in making decisions regarding credit and related services
– Provide information about partners and events
– Use retargeting strategies
– Enhance our services
– Manage trade debtors, recover debts, prevent fraud, and oversee your accounts
– Combat fraud and money laundering
– Present our website content effectively to you
– Supply information about products and services you request, or, with your consent (following a soft opt-in after your purchase) or if we have a lawful basis, such as legitimate interest, provide offerings we believe may interest you
– Fulfill our contractual obligations to you
– Inform you of our charges
If you are a sole trader, please be aware that credit reference agencies link your records with those of anyone you have identified as a financial associate, such as a joint credit account holder. These links will remain on your credit reference files, as well as those of your
financial associate, until either you or your partner successfully applies for a disassociation with the credit reference agencies. When assessing the affordability of your repayments, we may consider information about your financial associates from your credit file.
If you are already our customer, we will only contact you electronically regarding matters similar to what we have previously provided or that may be of interest to you. You will have the option to opt out and unsubscribe from further communications.
Please note that we do not identify individuals to our advertisers; instead, we provide them with aggregate information to help them target their audience. Additionally, we may use the information we have collected to display advertisements to that audience.
If you do not want us to use your personal data for the purposes outlined in this section, you can inform us at any time by contacting us at contact@blendfinances.com. We will then delete your data from our systems. However, please understand that this may limit our ability to provide you with our products and services.
In some instances, the collection of personal data may be a statutory or contractual requirement. If you do not provide your personal data in these cases, we will be restricted in the products and services we can offer you.
6. Where we store your data
We store your personal data on our internal databases and selected third-party providers, including Salesforce and HubSpot servers. These platforms support Blend Finances in sending customer emails and tracking application statuses.
Your data may be transferred outside the European Economic Area (EEA) as necessary to deliver our products and services or with your consent. We ensure such transfers comply with European Commission standards by:
Transferring data only to countries with adequate data protection levels.
Using contractual clauses approved by the European Commission.
Restricting access to authorised personnel, including contractors, who adhere to Blend Finances’ policies and procedures.
By providing your personal data, you consent to this arrangement. While we take reasonable measures to secure your data, including password protection, we cannot guarantee complete security. Please keep your password confidential. We retain your personal data only as long as necessary for the purposes outlined in section 5 or as required by law. Our general retention period is seven years, but this may vary depending on legal requirements.
7. Disclosing your information
We may share your information in the following situations:
Business Transactions: If we intend to sell our business, we may disclose your information to potential buyers.
Legal Obligations: We may share your information if required by law or to protect individuals’ property, safety, or rights.
Fraud Prevention: We exchange information with others to help prevent fraud or manage credit risks.
We check your details with fraud prevention agencies. If you provide false or inaccurate information and fraud is detected, this will be recorded. Such records may be shared with other organisations, including law enforcement and debt collection agencies, which may
access, use, and search these records as outlined in section 5.
With your explicit permission, we may share your personal data with lenders for loan underwriting purposes.
Additionally, we may engage third parties to support the delivery of our products or services.
This includes payment processing, search engine functionality, web hosting, advertising, and marketing. In some cases, these third parties may require access to your data.
Whenever your data is shared, we will take all reasonable steps to ensure it is handled securely and in compliance with GDPR and other relevant legislation, respecting your rights and ensuring third-party obligations are met.
8. Your rights
You can ask us not to use your data for marketing. You can do this by ticking the relevant boxes on our forms, clicking the unsubscribe link contained in our marketing communications or by contacting us at any time at contact@blendfinances.com.
Under the GDPR, you also have the right to:
- request access to, deletion of or correction of, your personal data held by us at no cost to you;
- request that your personal data be transferred to another person (data portability);
- be informed of what data processing is taking place;
- restrict processing;
- to object to the processing of your personal data; and
- Complain to a supervisory authority
To enforce any of the foregoing rights or if you have any other questions about our site or this Privacy Policy, please contact us at contact@blendfinances.com
9. Links to other sites
Please note that our terms and conditions and our policies will not apply to other websites that you get to via a link from our site. We have no control over how your data is collected, stored or used by other websites and we advise you to check the privacy policies of any such websites before providing any data to them. Links to other websites do not necessarily represent an existence of any form of endorsement, support, relationship or partnership.
10. Automated Decision-Making and Profiling
We do not undertake any automated decision-making. Blend Finance reserves the right to modify the auto decision-making process as necessary as required by the law. Any changes will be promptly posted on our website.
11. Changes to This Privacy Policy
Blend Finances reserves the right to modify this Privacy Policy as necessary or as required by law. Any changes will be promptly posted on our website. You are considered to have accepted the revised terms of the Privacy Policy upon your first use of our website following the updates.
By continuing to use our website after we have posted changes to this Privacy Policy, you confirm that you accept, understand, and agree to abide by the updated Privacy Policy.
12. Your right to Complain
Should you wish to report a complaint or if you feel that Our Company has not addressed your concern in a satisfactory manner, you may contact the Information Commissioner’s Office at www.ico.org